King Buddha is an industry leading CBD provider who’s mission is simple: To provide high-quality THC & THC-free products to the individuals who need them most. With so many products marketed toward the health and fitness industry that contain harsh chemicals, we wanted to change the norm. Our products are designed to improve the overall health, performance, and lifestyle of the active everyday person.
King Buddha hired Power Funnels to redesign their entire website and white label program which was a very substantial undertaking considering how many pages and products that we had to add, plus the complexity of the white label program.
The transformation between the original King Buddha website and the new website was very substantial! The design contrast especially was substantial as we redesigned and simplified the King Buddha look-and-feel by eliminating the primary green that they used through-out the original website. The Power Funnels CRO team re-sorted the sections on each page, eliminated some, and added new ones to make for a better customer experience. To make the website look even more high-level, we hired a professional product designer to photoshop key products in lifestyle shots. Lastly, we added a “Deals” page to the King Buddha website, showcasing the top deals of the brand and creating another easy for customers to purchase.
3 months upon launching the new King Buddha website, the overall conversion rate has increased by 2.2%! This is primarily due to making mobile effective for purchasing as on the original website it was virtually impossible to purchase on mobile, and to making the checkout process much more simplified.
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